A big thank you to The University of Arkansas for trusting me with this project. I enjoy all brand and positioning work, but as a Razorback fan, this was even more fun.

Any time I have the opportunity to work with Dr. Jeffrey Murdock, big things happen and this project was no exception.

“Through the generosity of the Alice L Walton Foundation, the University of Arkansas is now the home of the Arkansas Center for Black Music, as well as the only Master of Music in Black Sacred Music degree in the United States.”

For the Arkansas Center of Black Music, Dr. Murdock envisioned a brand that felt very rooted, historical, and strong – and this is where we landed. Congratulations, Dr. Murdock and U of A Department of Music!